As we delve deeper and deeper into Web 2.0, we are finding that unique, dynamic and interesting content is becoming more and more important. YouTube is now the second largest search engine after Google, and we are finding that people are having substantially less interest in reading content which is full of text. From an SEO persepctive people are almost 10 times more likely to link to a blog post which has a few different types of content (video, images, lists etc.).

I’m a huge fan of videos, because at worst at least you are increasing brand awareness, credibility, and hopefully some direct traffic. On this note, it’s worth having a watermark over the video for those few people which type web address’ directly into their browsers.

Image courtesy of the amazing SEOmoz.

Video for Linkbait

Can you think of a good article that you think people would be enticed to link to? Why not try making an interesting video instead? The video first caught on as a good SEO, linkbait, marketing tactic when a few people began releasing very interesting/funny/infromative videos and noticed they spread across the web incredibly quickly. We now know this phenamonom as a video going “viral”. If you happen to host an interesting/funny/informative video on your website, or a page within your site, you will find it draws an incredible amount of links!

Video for Direct Links

Created a video that’s hosted on your website? You can pump it out to a few different video sharing websites and get some DIRECT links in return. Here is a handy list of 12 do-follow video sharing websites. Don’t simply limit your submissions to video sharing websites with “dofollow” links. Make sure you submit to YouTube and other major video submission website to ensure your link profile is kept relatively natural, and as Google’ postition on nofollow links seems to change day-to-day it can’t hurt to have a few nofollow links!

SEO for Video

Want to get your video at appear at the top of the YouTube SERP’s or even Google results? Then you will have to embark on some SEO for your video. Essentially SEO for video follows the same conventions as SEO for standard websites. Try and get some links to your video on YouTube (be sure to link to it from your website). Google and YouTube also seem to take into account the number of views a video has, so try to optimise your video for highly searched terms. Here is a little tip if you are struggling. Find a video in your niche that has a large number of views, then copy that video’s ‘tags’ exactly and you should appear very highly in “Related Videos”. Don’t be afraid to respond to somebody else’s video as well, as this is also a good way to piggyback of somebody else’s success.

As always, leave a comment.

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